Premium Spirits, Global Reach – Elevating Alcohol Distribution with Fah Mai Holdings"

"Fah Mai Holdings specialises in the distribution of premium whisky and fine spirits, connecting world-class producers with global markets. Our expertise ensures seamless supply, exceptional quality, and a commitment to excellence in branding and marketing.

Our Services

Import

We don’t just bring products across borders—we deliver them into the hands of the right people, at the right time. Leveraging deep industry insight and a curated global network, we ensure every bottle arrives with its story intact. From navigating complex regulations to preserving the character and value of each cask, our process is seamless, strategic, and designed to scale. WithFah Mai Holdings, import isn’t a transaction—it’s the beginning of a brand’s international presence.

Our distribution channels

Our distribution channels are built on strategic precision and global reach. We don’t just move products—we place them where they matter most. From premium retail and boutique venues to high-impact digital platforms and exclusive trade networks, we ensure your brand is positioned for both visibility and influence. Every channel is carefully selected to align with your audience, your values, and your growth ambitions—maximising impact while maintaining integrity.

Representing your brand

Every brand begins with identity. We work with you to define a brand that is more than just a logo—it’s a voice, a vision, a set of values that inform every decision and interaction. By establishing a clear identity, you create consistency across channels and clarity in communication. It becomes the foundation for trust, differentiation, and long-term loyalty.

Ensuring you stand out from the crowd

In a saturated market, visibility is everything—but memorable visibility is what builds brands. We specialise in positioning your brand to not just compete, but to lead. Through bold creative direction, culturally relevant campaigns, and strategically activated messaging, we craft stories that cut through the noise and stick. By combining premium distribution with emotional resonance and data-backed precision, we ensure your brand doesn’t just show up—it stands out, consistently and confidently.

On The List

Our Exclusive Brand Partners

Import

A comprehensive, sequential process will be undertaken to facilitate the import approval of your products. This process encompasses the following phases: 1. Verification of Labels 2. Laboratory Testing and Approval of Samples 3. Determination and Establishment of Tax Pricing and Structure 4. Issuance of Final Licenses and Certifications.

Brand Activation

Our team will present a brand activation runway to promote your brands. We will use a combination of live events, closed tasting rooms and retail collaborations to introduce your brands to their designated audience. Most of our major brand activations will be done at Whisky Live Thailand our bi annual live spirits appreciation event.
Traditional Trade

Hotels, Pubs, Clubs, Bars, Restaurants, lounges, stadiums

Modern Trade

Supermarkets, liquor stores, off licenses, online retailers (only in certain regions)

Direct

Weddings, parties, private events, individual consumers

Duty Free

King Power, Dufry, Heinemann, World Duty Free, Lotte

Distributers

IWS, Brand Connect, Bacchus, Monin, Italasia

Storage

We will assist you in holding or organising the bonded storage facility you will be using to store your products ahead of clearance. Once your orders are received we will assist you through the clearance process and provide the logistics and delivery methods to make sure the products reach their final destination safely and reliably every time.

Distribution

Depending on your brands specific requirements we will either introduce distribution channels or handle the process in house through our distribution partnership with Premium Thai Brands. The expectation should match your brand activation budget. If the budget is low the activation is slow, if the budget is high this is expedites the process.

Key Stages in Our Distribution Process

We follow a structured, purpose-driven approach to ensure efficient, reliable distribution. Every step is designed to uphold quality and elevate the customer experience—from partnering with premium suppliers to building meaningful, emotionally resonant connections with buyers. We understand how to create powerful brand relationships, execute impactful brand activations, and craft emotionally invested content that drives engagement and loyalty. Our method ensures that every interaction not only meets the highest standards but also leaves a lasting impression.

Connect With Us For Distribution

Connect with us to discuss your marketing and distribution needs and explore how we can elevate your journey. We’re here to provide tailored guidance and support.

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Your Gateway to The World

Uncover The True Potential of Your Brand, With Integrated Global Distibution And Marketing

Discover what your brand is truly capable of through a fully integrated global distribution and marketing strategy. We bring together

  • Premium partnerships
  • Streamlined logistics
  • Emotionally intelligent storytelling
 

Connecting your products with audiences in meaningful ways. From building brand relationships to executing seamless activations and creating content that inspires, we ensure every touchpoint reflects excellence and drives measurable growth on a global scale.

Join Our Network

Find Your Tribe

The most powerful brands don’t chase customers, they attract communities. We help you find and connect with the people who truly align with your values, vision, and voice. These are not just buyers, they’re believers, advocates, and lifelong supporters. When you find your tribe, you don’t just build a market, you build a movement.

End-to-End Logistics

We manage every step of the journe, from warehouse to retail, ensuring smooth, secure delivery.

Global Network

Tap into our trusted international distribution channels to reach the right markets, faster.

Retail & Placement

We place your brand in premium retail spaces, boutique stores, and influential venues.

Data-Driven

Real-time insights and analytics guide smarter, more efficient distribution decisions.

Aligned Messaging

Every shipment supports your brand story, handled with the same care you’d give it yourself.

Partner Relationships

We work with high-performing partners to protect your brand reputation and deliver results.

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