Fah Mai Whisky/Spirit Fund management

We offer comprehensive investment strategies tailored to funds seeking to invest in the spirits industry, with investment horizons ranging from 5 to 25 years. Our expertise extends to both closed-end funds and evergreen structures, ensuring we can accommodate a variety of fund preferences and requirements. Our team will work closely with you to develop a bespoke strategy that aligns with your fund's specific objectives, risk tolerance, and time horizon. We offer in-depth market analysis, due diligence on potential investment opportunities, and ongoing portfolio management to optimise returns and mitigate risk.

Alternative Assets, Exceptional Returns​

Discover how Fah Mai Holdings delivers stable, data-backed investment strategies in fine spirits for fund managers and family offices.

A Place in Your Portfolio

In an era where market volatility is the new normal and traditional asset classes are underperforming against inflationary headwinds, institutional investors are being forced to think differently. Diversification is no longer just a strategic play—it’s a necessity for capital preservation and growth. And while the rise of digital assets and private equity continues to dominate headlines, a quieter, more time-tested asset is steadily gaining recognition in the portfolios of the world's most discerning investors: fine spirits.

Let's Talk Numbers

Over the past decade, various whisky indices have recorded average annual growth rates exceeding 10%, with rare casks and collector’s releases surpassing that figure. Whisky’s performance is non-correlated to equities and traditional markets, which makes it a compelling hedge against inflation and downturns. In many ways, whisky exhibits the dual qualities of collectability and consumability, rare for an asset class.

Request A Call

Should you wish to contact us for commercial partnerships or have an urgent investment enquiry, please contact us via email or telephone. 

Email: [email protected] Tel: +44 (0) 20 4552 4713

Why spirits As An Asset Class?

Whisky and fine spirits have consistently outperformed traditional markets, with low correlation to equities.

Our Investment Philosophy

Strategic selection, professional governance, and deep market knowledge underpin our portfolio strategies.

Our commitment to transparency, innovation, and institutional integrity makes Fah Mai Holdings the trusted partner for professional fund managers exploring fine spirits as an intelligent, profitable addition to their asset allocation strategy.

Portfolio Construction

Selects and structures a balanced portfolio of assets based on risk, return objectives, and market opportunities.

Due Diligence

Source high-potential assets and conducts thorough evaluations. Distillery reputation, age, cask type, market demand considered.

Market Monitoring

Tracks global whisky trends, auction results, and pricing data to time acquisitions and exits for optimal value.

Risk Management

Identifies and mitigates risk, such as overexposure to a region, over-aged stock, or market volatility to protect capital.

Storage & Custody

Ensures all assets are securely stored under bond, insured, and regularly inspected or regauged for condition and compliance.

Compliance

Manage reporting, fund structure compliance, and regulatory obligations related to investment and asset management.

Communication

Provide transparent performance updates, valuations, and portfolio insights through regular reports and direct communication.

Exit Strategy

Plan and manage the fund’s exit points whether via bottling, bulk resale, or auctions to maximize returns for investors.

Get In Touch